Christmas reaps ratings rewards On the Radio

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Yes, it's taken me way too long to figure it out -- the All-Christmas format is a proven ratings winner, even when it starts just after Halloween. Both WNIC and WMGC did it this year, and neither station saw a decrease in listenership. I explore that and more in this week's Oakland Press radio column. Click and read: Report: Going all-Yule pays off on the ratings list.

 

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About this Entry

This page contains a single entry by Mike Austerman published on January 20, 2008 4:00 PM.

Oakland Press column for January 6 was the previous entry in this blog.

It's all about money in the radio biz now is the next entry in this blog.

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